Wednesday, May 18, 2005

How To Get What You Want

Are you sick of not getting what you want? Are you a pushover? A "yes" man? If so, read this now:

The 6 Weapons of Influence
An exerpt from Robert Cialdini's book, Influence, Science and Practice (Allyn & Cacon, 2000).

Click here to read the article

This article was recommended to me by a co-worker and I'm glad I took the 5 minutes to do so. (I think it was on a Friday when I was procrastinating on whether I should begin writing a press release or leave it until Monday.)

Until reading this article, I thought that persuasion was an art, not a science. I thought certain individuals were born with a knack for selling themselves. Now I'm convinced it's all science. Fellow Marketers, does your Sales team tell you that your leads are lacking in "quality"? Do you think that they are throwing away your good, quality leads due to weak Sales techniques? I recommend that you forward this article on to all of your sales professionals. It will arm them with some powerful tactics of persuasion to convert those leads to sales (or tell them why certain sales tactics they've been using for years actually work).

I also guarantee that this article will change the way that you look at yourself and your actions. It will shield you against those manipulators who abuse and exploit your psychological vulnerabilities to get you to comply with their needs. It will empower you to make decisions and actions that satisfy your needs, rather than someone else's.

Friday, May 06, 2005

Are Press Releases Dead?

One of the biggest challenges I face as a writer is coming up with original, creative press releases when working under a tight deadline. Lately, I've also been asking myself: Are press releases a waste of my time?

Press releases can help drive additional traffic to your website. We must now focus not only on writing something newsworthy and catchy, but optimizing the release for the web.

Rather than compile a bunch of tips on SEO for press releases, here are some resources I've found useful:

Press Releases New SEO Back Door To Top Rankings
By Greg Jarboe, President and co-founder of SEO-PR

Increase Your Search Engine Exposure – Optimize Your Press Releases
By James Peggie, Elixir Systems

Press Releases Can Increase Search Engine Positioning
By Karon Thackston, Search Engine Guide

Thursday, May 05, 2005

Gourmet Avocado, Strawberry, Turkey, and Brie Sammies

Another passion of mine besides writing and fashion is food. I recently did a herbal cleanse to gain control of my food cravings, but two weeks after the cleanse, I am back eating chocolate and drinking wine.

Here is an super easy and healthy meal that I am loving right now. I made these sandwiches 3 times this week!

Gourmet Avocado, Strawberry, Brie, and Turkey Sammies


Sliced turkey breast
Basket of Strawberries, thinly sliced
1 Ripe Avocado, thinly sliced
4 Crusty or Sourdough Buns (or any kind you like)
4 slices Brie (Or substitite with Jalepino Havarti)
Salt and Coarse Pepper


1. Cut buns in half.
2. Place a slice of brie on each bun.
3. Broil buns until brie has just melted.
4. Add 1-2 slices avocado to each bun.
5. Top with a few slices turkey.
6. Top with sliced strawberries.
7. Season sandwich with salt and pepper.
8. Enjoy!

Wednesday, May 04, 2005

Sexy Brazilian Thongs

While I do really enjoy my Marketing position, I am also somewhat obsessed with fashion.

Today at lunch I picked up another pair of my favourite summer shoes - Havaiana's! I pity anyone who hasn't discovered these amazingly sexy flip-flops from Brazil. But hell, anything Brazilian is sexy!

I live in my Havaianas ALL spring and summer. Havanaianas are super comfortable, sexy, fashionable, durable, and affordable, at only $20 (CDN) per pair. They come in many colors and styles, but my favourite is the standard thong. I bought the white ones last year and just picked up a black pair. Why do I love them? Because they are the only pair of sandals that don't give me blisters, especially those painful ones that you get from most pairs of thongs.

In addition to being the best sandals in the world, through its association with the IPÊ - the Institute of Ecological Research, Havaianas is fighting to save Brazil's black-faced lion tamarin, a living jewel that shines in the Brazilian forests.

By purchasing the new Havaianas "IPÊ" flip-flops, you will also be working towards the preservation of the environment. Havaianas is donating 7% of their profits generated by this product line to IPÊ. The IPÊ product line is offering three beautiful options of patterns, with high definition: black faced Lion tamarin, cowfish and papafaio-da-cara-roxa. Wear this idea now!!

Monday, May 02, 2005

Top 8 Stupid Email Marketing Mistakes

This post goes out to all of you who are stuck creating and sending out email newsletters. At Replicon, I send out about 2-4 email newsletters per month, more or less depending on product updates, promos, and holidays.

Since all marketing efforts should be measured, I constantly measure the success rates of every email I send out, always making note of what's working and what's not.

In no particular order, here are my 8 Stupid Email Marketing Mistakes:

#1. No Compelling Offer. What's in it for the reader? What is the compelling offer that you are making to your prospects? Without a compelling offer, your email is destined to fail before you hit "send."

#2. Hiding Your Call-to Action. Not only do you require a compelling offer (or call-to-action), but this offer must be the first thing the reader notices when they open the email, not buried within some fancy prose. For HTML emails, this means including the call-to-action in the header. For text-based emails, place the call-to-action as the top-level content.

#3. Broken Links . Double-check all of your links! Make sure that they redirect properly.

#4. No Solid "Unsubscribe" Process. Do you want your ISP to be black-listed? 'Nuff said!

#5. Ignoring Junk Filters. Make a list of all the words that make an email filtered out and make sure you do not use these words in your email. For example, the most common mistake is using the word "free" and an exclamation mark in the subject line.

#6. Spelling and Grammar Errors. Make sure that the grammar and spelling is perfect! This means having it peer-reviewed twice. Not only will your subscribers notice errors, but if you send out your email internally, I guarantee that your fellow coworkers and your manager will notice!

#7. No Email Tracking. Make sure that you are able to measure the success of your email campaign. This means tracking the bounce rate, delivery rate, open rate, and click-through rate. You should also create distinct links for every link in your email campaign so that you can measure which links were the most popular. Once you measure your email campaign, you can tweak your email by testing different variables.

Please share your common email mistakes! Send me your comments.