Tuesday, April 26, 2005

How Popular Is Your Website?

What is Link Popularity?

Search engines want to deliver high quality results to their users, and one of their ways of doing this is to look at how popular a site is and ranking popular sites higher. Their reasoning is that popular sites are of higher quality than less popular sites. One way of finding out how popular a site is, is by looking at how many other sites link to it. Search engines think that a site that has many inbound links is more popular.

But does it really matter?

Yes!! If you want to improve your search engine ranking, you should try to increase your link popularity. In other words, you should get other sites to link to you. Find sites that deal with similar topics and ask them if they can put up a link at their site in exchange for a link on your site.

Here's a free article from Marketing Sherpa on how to increase your link popularity :

How to Gain Link Popularity: 5 Mistakes & 3 Proven Tactics
http://www.marketingsherpa.com/sample.cfm?contentID=2976

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